Gaming market has seen such a boom in several last years and has been abundant in innovation and platforms shift. With many devices popping up and new publishers emerging, advertising rules have changed for the whole ecosystem and several strong players appeared in this domain. Tapjoy is clearly one of them. We talked with Matt Kaye, who is on the business dev team with Tapjoy and discussed OS fragmentation and consistent gaming experience, Tapjoy market that was recently launched, game recommendation mechanics, Tapjoy Android Fund and much more.
Grab a coffee and read away!
Would you please introduce yourself and tell us in several words what Tapjoy does?
I’m Matt Kaye and I’m on the business development team. Tapjoy operates a “value exchange mobile ad network.” This model allows users to opt-in to and engage with personalized advertisements for virtual currency or premium content. Never interrupting the users in app experience, like traditional ads. Developers rely on Tapjoy to distribute their apps and to help monetize their free-to-play, virtual currency-based apps.
Dear friends, once again Happy Thanksgiving to you all!
While you are eating turkey and indulging in gluttony during wonderful November feast (our American friends) or just awaiting for Black Friday deals in other parts of the world, it’s time to see what companies and publishers have prepared for us this time.
Steam, as always, is heading for the game deals marathon, which will end on November 27. Today is a second round of major discounts, but more than 200 titles are available on a general sale. Check out Steam for the next several days and see if you can snap your long-awaited addiction set.
For gamers who remember white text on black screens and are not afraid of pixels, GOG has several outstanding games for free as well, like a classic oldschool vertical shooter Tyrian 2000 (oh, those good old times!). What is more, 1C Publishing catalogue is also on a huge -60% sale! Don’t wait till it’s over, it’s good old games!
Furthermore, Steam has an amazing offer you can grab! Super Meat Boy Anniversary Bundle for $24.99 will give you Super Meat Boy, Bit Trip Beat, Bit Trip Runner, World of Goo, Braid, Gish, Aquaria, VVVVVV, Machinarium, and Half-Life 2. What is more, soundtracks for many of the games are also included into the pack.
Scientists have discovered that the brains of people, who regularly play computer games is different from the brain of ordinary people. The study published in Translational Psychiatry magazine suggests, that the brain reward system which functions during the addiction process, was increased in adolescents who play video games.
An international team of scientists found out if computer games alter brain structure.
They ranked 154 14-year-olds according to the number of hours per week spent playing video games, with an average of about 9 hours per week. Those who played more than 9 hours were classified as constant players, but no one was classified as a dependent.
We are excited to let you know that 3D Solar System application for iPhone is already out! You can lay your eager hands and eyes on your Hasbro my3D Viewer to take a journey throughout our solar system and explore all planets and many moons in a beautiful as-real-as-it-can-get 3D setting. It’s a great way to learn more about the small part of the universe we all inhabit and take a virtual tour on your own spaceship. If you have an exploration urge, don’t hold back – get 3D Solar System in the AppStore and push the thrust button.
If you need some visual motivation here are the screenshots and video demos:
Dear gamers, as always, Steam has rolled out huge Halloween sale on many “spooky” titles. The prices are a great bargain. So if you’ve waited for quite a long for titles like Bioshock, Left 4 Dead, and many others it’s time to grab the games to keep busy till Christmas sale.
Alternatively, if you still don’t have any plans for Halloween, download as many as your wallet allows. Who needs trick-or-treating when there is Penumbra on sale?