Gaming market has seen such a boom in several last years and has been abundant in innovation and platforms shift. With many devices popping up and new publishers emerging, advertising rules have changed for the whole ecosystem and several strong players appeared in this domain. Tapjoy is clearly one of them. We talked with Matt Kaye, who is on the business dev team with Tapjoy and discussed OS fragmentation and consistent gaming experience, Tapjoy market that was recently launched, game recommendation mechanics, Tapjoy Android Fund and much more.
Grab a coffee and read away!
Would you please introduce yourself and tell us in several words what Tapjoy does?
I’m Matt Kaye and I’m on the business development team. Tapjoy operates a “value exchange mobile ad network.” This model allows users to opt-in to and engage with personalized advertisements for virtual currency or premium content. Never interrupting the users in app experience, like traditional ads. Developers rely on Tapjoy to distribute their apps and to help monetize their free-to-play, virtual currency-based apps.
It’s Friday and it brings some great news besides beer/Skyrim/COD and what’s on your usual Friday evening list. What’s on the weekend game playing list btw? Share with us on Facebook!
First of all, long-awaited Minecraft – Pocket Edition is available for your iDevice and Android gadgets. Go ahead, download your favorite pixelated block building tool for just $6.99.
Furthermore, Steam has an amazing offer you can grab! Super Meat Boy Anniversary Bundle for $24.99 will give you Super Meat Boy, Bit Trip Beat, Bit Trip Runner, World of Goo, Braid, Gish, Aquaria, VVVVVV, Machinarium, and Half-Life 2. What is more, soundtracks for many of the games are also included into the pack.
We are all aware that freemium model dominates both Android Market and App Store. But who pays for all these free games, buying power-ups and making other in-app purchases? Flurry has analyzed data from more than 20M users across major smartphone platforms and here is what they found out.
It’s no doubt that mobile gaming (read smartphones) is as important to developers and publishers as mature console and desktop markets. While iOS is truly a leader among mobile platforms in entertainment and gaming domain, studios try to encompass each and every market to milk additional revenue, increase brand awareness and other marketing perks.
Android is a great platform, which is getting extremely popular. In fact so popular, that according to ComScore, Android has topped iOS in the US. No wonder many popular titles have been brought from iOS to Android devices. Many developers select Unity as a technology to port their games to multiple platforms. Furthermore, many of the paid apps in the AppStore are completely free on Android Market. Let’s check out five free and excellent android games built with the help of Unity.
With so many media consuming markets popping up today it’s hard to choose the only market to start your product on. On one hand, you can start developing for iOS bearing in mind billions of downloads. You also have to consider that there are 300K apps out there, and making a unique application, which won’t be copied soon is tough. On the other hand, there are new markets such as Android (which penetration is growing rapidly), good old Web, social networks, you name it! It’s hard to choose one platform while others are so tempting. What if you could develop once, and distribute your app to many markets?
Unity platform allows you to develop games and applications in a beautiful 3D setting. Unity greatly runs on all major publishing platforms available, be it PS3 or Facebook. Let’s see what opportunities Unity holds for SMB brands.