Gaming market has seen such a boom in several last years and has been abundant in innovation and platforms shift. With many devices popping up and new publishers emerging, advertising rules have changed for the whole ecosystem and several strong players appeared in this domain. Tapjoy is clearly one of them. We talked with Matt Kaye, who is on the business dev team with Tapjoy and discussed OS fragmentation and consistent gaming experience, Tapjoy market that was recently launched, game recommendation mechanics, Tapjoy Android Fund and much more. Grab a coffee and read away!
Would you please introduce yourself and tell us in several words what Tapjoy does?
I’m Matt Kaye and I’m on the business development team. Tapjoy operates a “value exchange mobile ad network.” This model allows users to opt-in to and engage with personalized advertisements for virtual currency or premium content. Never interrupting the users in app experience, like traditional ads. Developers rely on Tapjoy to distribute their apps and to help monetize their free-to-play, virtual currency-based apps.
Latest report from Distimo takes a look at mobile gaming market and tells us that games are cheaper now than they were last year by 28%, however, the revenue generated by freemium games has increased. Most of the games use virtual currencies to monetize in the App Store for iPhone.