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Level Up Your Game Advertising With Tapjoy

Posted on Feb 27, 2012 | 1 comment

Gaming market has seen such a boom in several last years and has been abundant in innovation and platforms shift. With many devices popping up and new publishers emerging, advertising rules have changed for the whole ecosystem and several strong players appeared in this domain. Tapjoy is clearly one of them. We talked with Matt Kaye, who is on the business dev team with Tapjoy and discussed OS fragmentation and consistent gaming experience, Tapjoy market that was recently launched, game recommendation mechanics, Tapjoy Android Fund and much more.

Grab a coffee and read away!

Would you please introduce yourself and tell us in several words what Tapjoy does?

I’m Matt Kaye and I’m on the business development team. Tapjoy operates a “value exchange mobile ad network.” This model allows users to opt-in to and engage with personalized advertisements for virtual currency or premium content. Never interrupting the users in app experience, like traditional ads.  Developers rely on Tapjoy to distribute their apps and to help monetize their free-to-play, virtual currency-based apps.

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Heyworks is coming to Unite 11. Are you?

Posted on Sep 22, 2011 | 0 comments

As most of you know, next week, September 28-30, Unity is holding a massive event for developers, publishers, tech geeks and beyond in San Francisco, California, known as Unite 11. Heyworks will be attending Unite 11 and we would love to meet up with you for a talk or discussion during these 3 days. Our CEO Alex Yarmolik will be packed with gadgets and recent works we’ve done, so be sure to ping him for demos of our last games and visualization projects. What is more, Alex will gladly answer all your questions on projects porting with the help of Unity, niche visualization projects and, of course, making games. You can schedule a meeting with Alex via

Take a look at the projects we will be bringing to Unite 11 after the cut.

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5 Free Great Android Unity Games Worth Checking Out

Posted on Jun 28, 2011 | 1 comment

It’s no doubt that mobile gaming (read smartphones) is as important to developers and publishers as mature console and desktop markets. While iOS is truly a leader among mobile platforms in entertainment and gaming domain, studios try to encompass each and every market to milk additional revenue, increase brand awareness and other marketing perks.

Android is a great platform, which is getting extremely popular. In fact so popular, that according to ComScore, Android has topped iOS in the US. No wonder many popular titles have been brought from iOS to Android devices. Many developers select Unity as a technology to port their games to multiple platforms. Furthermore, many of the paid apps in the AppStore are completely free on Android Market. Let’s check out five free and excellent android games built with the help of Unity.

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Expanding Sales by Moving to Unity

Posted on Feb 28, 2011 | 0 comments

With so many media consuming markets popping up today it’s hard to choose the only market to start your product on. On one hand, you can start developing for iOS bearing in mind billions of downloads. You also have to consider that there are 300K apps out there, and making a unique application, which won’t be copied soon is tough. On the other hand, there are new markets such as Android (which penetration is growing rapidly), good old Web, social networks, you name it! It’s hard to choose one platform while others are so tempting. What if you could develop once, and distribute your app to many markets?

Meet Unity

Unity platform allows you to develop games and applications in a beautiful 3D setting. Unity greatly runs on all major publishing platforms available, be it PS3 or Facebook. Let’s see what opportunities Unity holds for SMB brands.

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Unity Awards 2010: Platform Possibilities Overview

Posted on Dec 13, 2010 | 0 comments

It’s been another year and Unity has honored best creations built with their engine. It’s not surprising that the list includes contestants from various markets, such as iOS apps, PC games and browser apps, as Unity allows building applications for almost any gadget and platform out there. Let’s take a closer look.

1. Grand Prix: Air Attack HD by Art In Games

Air Attack is an iPhone/iPod touch/iPad top down air combat shooter. Art in Games surely do stand behind their name as gameplay, graphics and sounds effects are stunning.

http://www.youtube.com/watch?v=3PYhDgS6Ecg

iTunes Link

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